Logo Design Questionnaire Form
Basic Information
Client Name:
*
Business/Brand Name:
*
Email Address:
*
Phone Number:
*
Business Overview
What does your business/brand do?
What products or services do you offer?
Who is your target audience?
Logo Text
What exact text should appear in the logo? (e.g., business name, slogan, initials)
Do you want a tagline included? If yes, please provide it.
Logo Style Preferences
What type of logo are you looking for? (Check all that apply)
Wordmark (text only)
Lettermark (initials)
Brandmark (symbol or icon)
Combination Mark (icon + text)
Emblem (text inside symbol or badge)
Not sure yet
What kind of style do you envision? (Check all that apply)
Modern
Minimalist
Classic
Bold
Elegant
Playful
Luxurious
Corporate
Color Preferences
Do you have any preferred colors?
Are there any colors you want to avoid?
Do you want a logo that works well in both color and black & white?
Competitors & Inspiration
Who are your main competitors?
Are there any logos you like or dislike? (Please share links or images and explain why.)
Do you have a Pinterest board or visual reference to share?
Usage & Application
Where will this logo be used? (Check all that apply)
Website
Social Media
Business Cards
Packaging
Merchandise
Signage
Print Materials
Additional Notes
Do you have any ideas or concepts you’d like us to explore?
Anything else you’d like to add?
Submit